Theola creates bespoke place identity for master-crafted development, Lilybrook.

Theola has created the place brand and full suite of associated marketing collateral for the exclusively curated Greenbank North development Lilybrook, a turnkey house and land investment opportunity.

The brief was to create an “ownable, engaging and inspiring place ecosystem” that reflected the “bespoke tailored approach” of the Lilybrook development, a premium forerunner in the rapidly emerging growth corridor of Logan.

The agency’s work for Lilybrook spans the entire identity system and includes strategy; naming; brand identity; place design; logo creation; custom typography; print and digital collateral; custom web build; a film series including teaser, overview and investor films; social media and launch materials.

“Lilybrook really is the future of turnkey investment opportunities, so we wanted to design a place brand with the same attention to detail and finesse that goes into each house and land package.”

The central idea behind the identity focuses on the bespoke combinations and complete attention to detail. Simple elegance, a refined palette and carefully selected imagery combine to reflect the vision of Lilybrook’s master-crafted and carefully curated homes.

Vibrant panoramic photography, beautiful vintage botanic illustrations and a contemporary typographic twist combine to deliver a place brand that is aspirational and desirable, yet compellingly within reach.

The design system is incredibly flexible. The floral shapes and landscapes move and scale on a grid with flow and grace. The design reflects how Lilybrook “transforms real estate from a static asset into a bespoke turnkey investment opportunity”.