Marin

they’d been missing. The feeling of sand between toes, the sound of the ocean, the breeze through Norfolk pines.

We named the project ‘Marin’ — French for ‘of the sea’ — and built the brand around a simple, emotionally resonant idea: nostalgia meeting contemporary living. This wasn’t about flashy luxury or aspirational excess. It was about returning to the best things in life. The things that matter.

We harnessed the unique attributes of the project. Considered architectural details like uniquely concave balconies that created and enhanced privacy, sweeping protected views over Moreton Bay, the iconic Norfolk pines framing the bay, beach, and sky, and translated them into a visual identity that felt timeless and serene. We commissioned illustrator Tom Abbiss Smith to reinterpret the coastal topography, creating bespoke artwork that captured the undulating coastline and the gentle rhythm of life at Scarborough. The illustrations were then enhanced in collateral with specially created die cuts, adding a tactile, crafted dimension to every touchpoint.

The understated nature of the brand and positioning proved a resounding success. Over 500 enquiries came through before the project even went live. Within five months of launch, over 65% of residences were sold. Marin garnered $42 million in pre-sales, recorded 15 apartment sales over the typically quiet Christmas period valued at over $20 million, and the project reached 90% sold by the end of FY22/23.

In a market often dominated by louder, more aggressive campaigns, Marin proved that restraint, craft, and emotional truth can outperform them all.