Emerson

True to their legacy of pioneering excellence, Hirsch & Faigen chose to make Emerson more boutique in size at just 27 residences but presented with a thoughtfully considered collection of amenities: a ‘work-life’ lounge leading off the lobby perfect for ‘work-from-home’ days, along with a residents’ sun lounge and resort-style pool recreation deck. The brief was to elevate the offering and entice an audience who could afford to live anywhere to make Kirra their new home, or beach home-from-home.

With a more considered, slightly older audience demographic either making a sea change or downsizing to live on the coast, we knew that we needed to deliver the feeling of a place that felt like an extraordinary place to call home, a place they could put their own stamp of individuality on. We worked very closely with Render House Studios to develop a full suite of renders that showcased a sense of unique individuality through interior design and art curation, rather than the normal ‘beige’ approach to renders. This, matched with photography and film that delivered on the positioning ‘sanctuary within’ and underpinned by a refined visual identity mark, brought the intrinsic characteristics of the development vividly to life.

With a large mixed-use resort and residential complex development, Miles Residences at Kirra Point, just across the road providing an exceptional mix of modern lifestyle accoutrements, Emerson just needed to concentrate on playing to its strengths, offering a very boutique selection of exceptional residences to owner-occupiers who wanted a rare coastal home that offered a distinct sense of sanctuary and seclusion.