We are a strategic design business for property, place and experience.

We champion the uncommon to command attention, crafting compelling stories of space and place that people want to be a part of – at home, at work and out in the world. We do novel not normal, the exception not the expected. It’s about finding out what makes somewhere special and expressing it in a way that has never been done before. We believe different pays dividends. We help developers, property professionals and place brands achieve their ambitions through potent creativity catalysed by insight, strategy and commercial purpose.

Founded by Grey Rogers, Theola is a group of perennially curious, entrepreneurially minded professionals with diverse backgrounds, perspectives, insights and complementary skills. Collectively we’ve had the pleasure of working with some of the most exciting boutique and established companies and brands in the world.

We don’t have a huge team, we have the A-team. While we’re proud of what we’ve achieved so far, we always know we’re only as good as our next piece of work. Whoever it’s for, you can be sure it will be uncommon and unforgettable.